Why Natural?

Apparently, on average, women in Britain are ‘hosting’ 515 cosmetic chemicals a day!

Although the skincare industry argues that their ingredients are safe, this does not take into account that most women (and men) do not use a single product in one day, they use several, and it is this cocktail of chemicals which is of greatest concern.

How many products do you use each day? Shower gel, shampoo, conditioner, moisturiser, hair products, five or more make up items? That could add up to quite a combination.

It is though that, in a year, on average, you are likely to be absorbing 5lbs worth of potentially toxic chemicals from your personal care products, yet there is actually no need to use harsh synthetic ingredients, which can irritate and age the skin, when natural ingredients can really deliver results without clogging and suppressing the skins natural function.

The skin is our fourth organ of detoxification after the bowels, kidneys and liver and it also needs to be allowed to do its job as a protective barrier.

Some of the chemicals to avoid

Lauryl, Laureth sulfates, Sodium Laurel Sulphate:

Foaming agents that can irritate the skin, these are in most mainstream products that foam, such as shampoo and soap. They can potentially be harmful to the skins protective barrier especially with repeated use, such as hand washing.


Perservatives which research has shown to have carcinogenic properties and have been linked to developmental and reproductive toxicity. One type of paraben – methylparaben – has also been linked to the premature ageing of skin.


Another perservative that can depress both the nervous and the immune system.

PEGs (polyethylene glycols):

Often used as engine degreasers, they can loosen the hair from its follicle and cause shedding. PEGs are petroleum-based compounds that are widely used in cosmetics as thickeners, solvents, softeners and moisture-carriers. PEGs are commonly used as a cosmetic cream base.

Artificial fragrances:

Have been linked to headaches, fatigue and insomnia. Some fragrance ingredients can trigger allergies and asthma. Some are linked to cancer and neurotoxicity.

Petrolatum, petroleum jelly, mineral oil (used in lip balms):

Most experts agree that the petroleum is toxic to the human body and disrupts the body’s natural ability to moisturize its own skin, leading, ironically, to dryness and chapping so that you end up using more. Bear in mind many people ingest pounds of this every year through use of lip balms!